Our process - How we work
We believe in strategic innovation that delivers exceptional value to our clients. Our approach combines proven frameworks with customized solutions, allowing us to build rapidly without sacrificing quality or relevance to your unique business challenges.

Discovery & Strategy
We work closely with our clients to understand their needs and goals, embedding ourselves in their operations to truly grasp what makes their business tick.
Our journey begins with deep immersion in your business reality. We conduct stakeholder interviews, market research, and competitive analysis to develop a comprehensive digital strategy tailored to your specific goals and audience needs. This collaborative discovery process ensures alignment between your vision and our execution plan from day one.
The planning culminates in selecting the optimal tech stack and creating a robust project roadmap with defined milestones and deliverables. We establish project KPIs, set up progress-tracking tools, and design a comprehensive QA strategy—ensuring every aspect of development is measured against clear success criteria. This meticulous preparation creates the foundation for efficient execution in subsequent phases.
Included in this phase
- Competitive analysis
- User personas
- Strategic roadmap
- Project timeline
- Sitemap
- User flow diagrams
- Wireframes
- Technical specifications
- Content strategy

Design & User Experience
In the design phase, we transform strategic plans into visually compelling interfaces that balance aesthetic appeal with conversion-focused functionality. Our designers create brand-aligned mockups, responsive layouts, and interactive prototypes that bring your vision to life. Every design decision is guided by both user experience best practices and your unique brand identity.
UX design is central to our approach, focusing on creating intuitive, user-centric experiences that drive engagement and satisfaction. We conduct usability testing and iterate based on feedback to ensure the final design meets both user needs and business objectives. This user-focused methodology leads to higher conversion rates and customer loyalty by removing friction points and enhancing accessibility.
The design phase delivers a comprehensive design system with consistent visual language, component libraries, and interaction patterns. This systematic approach ensures coherence across all touchpoints while providing flexibility for future growth. By establishing clear design guidelines before development begins, we streamline implementation and maintain quality throughout the project lifecycle.
Included in this phase
- Brand implementation
- UI design mockups
- Responsive designs
- Interactive prototypes
- Design system

Development & Launch
Our development phase brings designs to life using modern coding practices and the defined technology stack. Our engineers implement frontend interfaces, backend systems, and integrations, working collaboratively with designers to ensure pixel-perfect execution. Throughout this process, we employ rigorous quality assurance measures, including cross-browser compatibility testing, mobile responsiveness verification, performance optimization, and security assessments. This comprehensive approach guarantees a flawless user experience across all devices and platforms.
The launch phase marks the transition from development to a live, public-facing solution. We follow a meticulous deployment checklist, covering final content reviews, SEO implementation, analytics setup, and server configuration. Post-launch, our team provides immediate support with close performance monitoring and user behavior analysis.
We offer comprehensive training and documentation to empower your team, while we handle technical maintenance and updates. Our partnership extends beyond launch, focusing on continuous improvement through regular maintenance, security updates, and strategic consultations to ensure your digital solution evolves with your business needs and consistently delivers maximum ROI.
Included in this phase
- Testing. We conduct rigorous testing to ensure the final product is flawless and meets all requirements.
- Integration. We integrate with third-party services and APIs to enhance your digital solution's functionality and streamline your operations.
- Post-Launch Support. We do more than just launch your project. We also provide ongoing support to ensure your digital solution continues to perform at its best.
Our values - Balancing reliability and innovation
We strive to stay at the forefront of emerging trends and technologies, while completely ignoring them and forking that old Rails project we feel comfortable using. We stand by our core values to justify that decision.
- Meticulous. The first part of any partnership is getting our designer to put your logo in our template. The second step is getting them to do the colors.
- Efficient. We pride ourselves on never missing a deadline which is easy because most of the work was done years ago.
- Adaptable. Every business has unique needs and our greatest challenge is shoe-horning those needs into something we already built.
- Honest. We are transparent about all of our processes, banking on the simple fact our clients never actually read anything.
- Loyal. We foster long-term relationships with our clients that go beyond just delivering a product, allowing us to invoice them for decades.
- Innovative. The technological landscape is always evolving and so are we. We are constantly on the lookout for new open source projects to clone.
Tell us about your project
Our offices
- Richmond
8401 Mayland Dr #8198
Richmond, VA 23294 - Raleigh
1000 Centregreen Way
Cary, NC 27513